Press Releases

Visual Magnetics Announces Additions to MagnaMedia® Digital Fabric Collection

Premieres Latest Products at SGIA 2012

Mendon, Mass., October 9, 2012 – Visual Magnetics®, developer of the
revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies
with high-quality print media, today announced that it has added three new products to its
popular MagnaMedia® Digital Fabrics Collection, which provides unique, textured surfaces for
graphic content. The latest products, VM-Harvest™32, VM-Luna™14, and VM-Monarch™22
will be displayed in Visual Magnetics’ booth, #2869, at SGIA 2012 taking place October 18th - 20th in Las Vegas, NV.

The new products - which add a natural warmth and luxurious feel to the in-store experience -
are ideal for producing textured photo and artwork reproductions, wall murals and fabric-based
POP signage. VM-Monarch22 and VM-Luna14 are made from 22 and 14 mil thick 100% postconsumer
polyester, magnetic-receptive fabrics. VM-Monarch22 features a smooth, plain weave
print surface intended for producing medium-resolution graphics. Alternatively, VM-Luna14 has
an ultra-smooth, poplin weave print surface, making it a more delicate option perfect for
producing high-resolution graphics. VM-Harvest is a 32 mil* 100% natural jute and natural
rubber-based, magnetic-receptive, burlap fabric with a coarse-textured print surface for
producing heavily textured graphics.

All three products utilize Visual Magnetic’s proprietary print coat providing compatibility with
most digital and analog printing technologies . They also feature Visual Magnetics’ patented
Micro-Iron™ back-coating, enabling displays to be effortlessly updated and easily installed,
layered, transported, stored or recycled.

The Visual Magnetics Graphic System components include ActiveWall® Micro-Iron™ wall
primer, MagnaMedia Micro-Iron coated print media and fabrics, and InvisiLock® custom
engineered sheet magnet, which may be applied to virtually any surface, incorporated into
frames and fixtures, or simply mounted directly to a wall when used in combination with
ActiveWall® primer. Once InvisiLock is applied, users can easily roll graphics printed on any
MagnaMedia product to achieve instant, high-quality signage and displays.

“Since debuting last year at SGIA 2011, our Digital Fabric Collection has proven extremely
popular, with leading brands like Verizon Wireless opting to use our unique fabric offerings to
create truly eye-catching kiosk designs to enhance the retail store experience,” said Joe Deetz,
CEO of Visual Magnetics. “It seems fitting that at this year’s SGIA we will be unveiling exciting
new additions to this line, which will enable our customers to create an even wider variety of
textured graphics to suit their application needs.”

To set up a meeting with a Visual Magnetics representative at SGIA to experience these
products for yourself, please contact Jordan Bouclin by email or (401)
490-9700.

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media — empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI / SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System features the patented Micro-Iron MagnaMedia printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels.

MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic — substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping. The Visual Magnetics Graphic System is fully recyclable.

Follow Visual Magnetics on Twitter . For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244, (855.VISMAG4).

For additional information, contact: