Press Releases

WantedDesign to Feature Three Dynamic Magnetic Installations Using Transformative Surface Design Materials by Visual Magnetics

Three Dynamic Spaces installations to be shown at WantedDesign 2015, including an art installation by Dusen Dusen

WantedDesign – a platform promoting and fostering the international design community and one of the marquee festival events of NYCxDESIGN week – will be celebrating the fifth anniversary of their WantedDesign Manhattan event this May. As part of the celebration, Visual Magnetics’ magnetic Dynamic Spaces® wall surface materials will be used to create three entirely unique, freestanding, interactive installations that speak to the idea of ‘play’.

A large-scale art installation featuring fashion-forward textile designer Dusen Dusen and a wall-to-wall magnetic dry erase brainstorming space for the Design Schools Workshop will be shown at WantedDesign Brooklyn from May 9-19. Both installations will highlight new Visual Magnetics’ products launching at WantedDesign – MindLayer magnetic dry erase ‘sticky notes’ for use in collaboration spaces and ModuLayer magnetic fabric wallcoverings with repositionable layers for endless pattern reconfiguration. A multi-purpose, transforming wall will also be shown from May 15-18 at WantedDesign Manhattan, and will be featured at the opening night party on May 15.

Visual Magnetics will be working with the creative team at WantedDesign and branding agency Raison Pure NYC to create the three innovative installations, highlighting the endless potential of designing for wall surfaces using these versatile magnetic materials.

“WantedDesign is all about connecting with inspiring people and companies. Our collaboration with Visual Magnetics is a wonderful exchange of ideas between our branding team at Raison Pure NYC, WantedDesign’s team and Visual Magnetics’ creative minds,” says Claire Pijoulat, who co-founded WantedDesign with Odile Hainaut.

“With the limitless options of wall treatments that Visual Magnetics offers, we decided to embrace the idea of modularity and create three Dynamic Spaces at WantedDesign this May,” she adds. “One will be used by our Design Schools Workshop students, one will be used and re-used for different purposes throughout the event, and one will give the opportunity to a designer to show, at a large scale, how to create a pattern.”

Visual Magnetics’ magnetic Dynamic Spaces collection of printable surface design materials will be featured at the fair. These unique materials unleash transformative design power, making it possible to mix finishes, and change patterns, colors and the functionality of a wall in seconds. Featuring a portfolio of over 20 different eco-friendly finishes, including dry erase, post-consumer fabrics, compressed wood veneers, chalkboard and more, these materials change spaces into interactive, tactile environments. Using their VM-Graphic System as a solution for wayfinding, Visual Magnetics will also sponsor all signage for WantedDesign.  For more information on WantedDesign, please visit www.wanteddesignnyc.com.

About Visual Magnetics

Visual Magnetics is a materials innovation company focused on transformative, magnetic surface design for walls. Visual Magnetics’ unique magnetic receptive wide-format materials can be used in a multitude of applications, each custom designed, printed, and easily adaptable. Before founding Visual Magnetics, husband and wife team Joe and Sandra Deetz developed and brought to market the world’s first magnetic paint, MagnaMagic®. Visual Magnetics was launched in 2007 with the introduction of the Visual Magnetics Graphic System®, a highly awarded solution for quick-change graphics and signage in branded environments. Most recently, Visual Magnetics debuted Dynamic Spaces® a new collection of materials including magnetic dry erase and textile wallcoverings for use in offices, educational spaces, home interiors and more. This new endeavor marks the beginning of Visual Magnetics’ mission to bring transformative design power to the A&D market with future plans for designer collaborations and product extensions. With over 20 unique finishing options such as fabrics, veneers and dry-erase, all of Visual Magnetics MagnaMedia® print materials are PVC-free, with an entire line dedicated to 100% post-consumer and natural, sustainable bases. 

For press related inquiries, including access to high resolution photography and video, please contact:
Naomi Mukai, Marketing and Public Relations Manager
nmukai@visualmagnetics.com
(917) 975-2660