Press Releases

Visual Magnetics Reports Record-Breaking Company Growth and Global Expansion in 2011

Mendon, Mass., January 16, 2012 – Visual Magnetics® (@VisualMagnetics), developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies with high-quality print media, announced that the company experienced record-breaking growth in 2011. Visual Magnetics grew its personnel by 62% in 2011 and tripled its geographic reach, expanding into regions such as Latin America and Europe. The company also launched a new MagnaMedia® Digital Fabrics Collection late last year, which has already received impressive industry recognition.

In regards to international growth, 2011 proved to be a remarkable year for Visual Magnetics, which brought sales of its Visual Magnetics Graphic System product line into Latin America, including South America, the Caribbean, Central America and Mexico, and European markets. The company opened a distribution center in Rotterdam, The Netherlands and appointed industry veteran Martin van Golen as its business development manager for Europe. Van Golen is expected to continue to lead Visual Magnetics into new international markets in 2012.

Domestically, the company selected Trico Specialty Films, LLC of North Kingstown, Rhode Island as a major supplier for components used in the manufacture of its Visual Magnetics Graphics System. This venture is predicted to bring a minimum of $1 million dollars of business to the local New England economy, with the potential to grow to as much as $7 million in the near future. Visual Magnetics also added Alpha Imaging Technologies, Inc., Drytac Corporation and Xcel Products, Inc. as direct sales and solutions providers. With the addition of these sales channels, Visual Magnetics will be able to ensure increased product availability and customer support to its rapidly-growing user base worldwide.

“2011 was a huge year for Visual Magnetics, which met and even exceeded all of our primary goals in terms of growth,” said Joe Deetz, CEO of Visual Magnetics. “We achieved major traction in both U.S. and international markets and have added increased staff to support and facilitate continued global growth in the years ahead. We were also very pleased to increase our domestic manufacturing to benefit our local New England economy. We fully expect to maintain this momentum in 2012 as we continue to revolutionize the graphics market and re-define the in-store experience. ”

Visual Magnetics premiered its MagnaMedia® Digital Fabric Collection at SGIA 2011. The new line brings warmth and luxury to the in-store experience by adding unique, textured surfaces to graphic content. One of the first available products in the line, VM-Canvas 22, a 22 mil, 100% cotton magnetic-receptive canvas with a soft matte, textured print surface, was selected by Verizon to create new eye-catching wall designs for promoting new product launches and is now being used in about 2,200 of Verizon’s locations. VM-Canvas 22 was also honored with the Specialty Graphic Imaging Association (SGIA) Product of the Year in the Textile Media category.

The Visual Magnetics Graphics System also won a DDI Magazine 2011 Product of the Year Award and CEO Joe Deetz was selected as a semi-finalist for the prestigious Ernst & Young Entrepreneur of The Year 2011 New England Award. The company increased its tradeshow attendance, including participation at ISA, SGIA and the Association for Retail Environments’ (A.R.E.) Retail Design Collective in New York.  A video of the making of Visual Magnetics’ exciting interactive display is available.

Additional milestones achieved in 2011 include a new Sample Program to help provide lower cost sample size trial materials, along with a free sample offer on the Visual Magnetics’ website. Visual Magnetics also upgraded its website for easier navigation and expanded its training programs.

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media - empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI/SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System™ features the patented Micro-Iron™ MagnaMedia® printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels.

MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic – substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping.  The Visual Magnetics Graphic System is fully recyclable. Follow Visual Magnetics on Twitter. For more information, call toll free 855.847.6244 (855.VISMAG4).

Visual Magnetics to Exhibit at Retail Design Collective

Who

Visual Magnetics, developer of the Visual Magnetics Graphic System™ that matches magnetic-receptive technologies with the highest quality print media - empowering brands to create dynamic in-store experiences that can be effortlessly updated.

What

Visual Magnetics will be creating an exciting interactive display at the Association for Retail Environments’ (A.R.E.) Retail Design Collective, an annual event which provides retailers with an opportunity to see the highest quality gathering of visual and design resources, displayed with the depth and creativity only possible in a showroom event such as this.

Visual Magnetics’ exhibit will be divided into a simulated retail environment, where visitors can explore firsthand the endless possibilities for using Visual Magnetics’ media on various surfaces to create stunning in-store displays, as well as a “How it Works” section, which takes visitors behind the scenes to understand what goes in to creating , installing and changing out graphics using Visual Magnetics Graphic System.

“We’re very excited to bring our Visual Magnetics Graphic System to one of the most prestigious retail events in New York City and we are confident we’ll be able to show its esteemed audience something truly innovative,” said Joe Deetz, CEO of Visual Magnetics. “We’ve created an environment similar to what you’d see on the floor of an upscale women’s boutique which will serve as an open canvas for visitors to explore the many applications of our media on all different surfaces and fixtures.” 

The Visual Magnetics Graphic System enables the creation of photo-quality promotional graphics that can be updated effortlessly, offering a truly unique and innovative solution for the graphics industry. The system can be tailored to meet a wide array of changeable graphic needs and is also engineered to be ultra-low profile, allowing for multi-layering of the image while giving the seamless appearance of a single layer print. Since its introduction in 2007, the Visual Magnetics system has revolutionized the way that many businesses are producing and installing promotional graphics, with over 200 major brands currently using Visual Magnetics.

See video footage of Visual Magnetics display, including the making of the display graphics — from concept through the final application in the showroom.

When

The show will take place from December 7-9, 2011.

Where

Retail Design Collective is headquartered at 7W New York®, located at 7 W. 34th St., NYC. Visual Magnetics will be in showroom #14.

To schedule a briefing with Visual Magnetics at the show, please contact Jordan Bouclin at Jordan.bouclin@svmpr.com  or +1 (401) 490-9700.

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media — empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI / SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System features the patented Micro-Iron MagnaMedia printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels.

MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic — substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping. The Visual Magnetics Graphic System is fully recyclable.

Follow Visual Magnetics on Twitter . For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244, (855.VISMAG4).

For additional information, contact:

Visual Magnetics Expands into Latin America

Mendon, MA, November 3, 2011 – Visual Magnetics®, developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies with high-quality print media, today announced that the company has expanded sales of its Visual Magnetics Graphic System product line into Latin America. PrintLAT will be managing the strategic growth of the Visual Magnetics brand in areas including South America, the Caribbean, Central America and Mexico.

David Pachón, a native of Columbia, South America, has held a number of positions in the digital printing industry over the past 20 years and understands the requirements of representing major manufacturers’ brands in Latin America. As president and founder of PrintLAT, Pachón specializes in international business and sales management for a broad spectrum of manufacturers in the digital printing industry. PrintLAT will now be responsible for overseeing sales and support for Visual Magnetics’ products throughout Latin America.

“David Pachón has extensive knowledge of the Latin American print market and we are confident his team is the right group to expand Visual Magnetics’ sales throughout the region,” said Joe Deetz, CEO of Visual Magnetics. “As our company continues to grow internationally, collaborating with experienced professionals who understand their local markets will allow Visual Magnetics to best reach and support our valued customers across the globe.”

“The magnetic-receptive technology pioneered by Visual Magnetics solves many of the challenges associated with traditional graphics displays, allowing the creation of stunning, photo-quality images that can be changed out in a matter of seconds,” said Pachón. “There is a huge opportunity for Visual Magnetics to improve the way Latin American retailers roll out in-store displays and I am excited to spearhead the initiative to grow the company’s presence here.”

The Visual Magnetics Graphic System enables the creation of photo-quality promotional graphics that can be updated effortlessly, offering a truly unique and innovative solution for the graphics industry. The system effectively changes the way graphic displays are currently rolled out – which can typically involve any number of challenges such as high shipping costs, the need for professional installers, unnecessary waste and limited usability of promotional graphics. Since its introduction in 2007, the Visual Magnetics system has revolutionized the way that many businesses are producing and installing promotional graphics, with over 200 major brands currently using Visual Magnetics.

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media - empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI/SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System™ features the patented Micro-Iron™ MagnaMedia® printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels.

MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic – substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping.  The Visual Magnetics Graphic System is fully recyclable. Follow Visual Magnetics on Twitter. For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244 (855.VISMAG4).

For additional information, contact:
Jordan Bouclin
SVM Public Relations
401-490-9700
jordan.bouclin@svmpr.com

Visual Magnetics’ New Digital Fabric Recognized at 2011 SGIA Expo

Product of the Year Award Competition Compares 98 Entries in 21 Categories

Mendon, MA, October 21, 2011 – Visual Magnetics®, developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies with high-quality print media, has been honored again with the Specialty Graphic Imaging Association (SGIA) Product of the Year (formerly DPI Product of the Year Award) in the Textile Media category for its VM-Canvas™ 22 at this year's SGIA Expo in New Orleans. The competition recognizes the latest equipment and supplies currently on the market that are advancing the specialty imaging industry. The 2011 award compliments three other DPI / SGIA awards Visual Magnetics received in recent years.

VM-Canvas 22, which was debuted at the SGIA show (see related release here), is one of the first products in Visual Magnetics’ newly launched MagnaMedia® Digital Fabric Collection, which brings warmth and luxury to the in-store experience by adding unique, textured surfaces to graphic content.  VM-Canvas 22 is a 22-mil, 100% cotton, magnetic receptive canvas with a luxurious, soft matte, washable, textured print surface ideal for producing woven fabric-textured photo reproductions, wall murals and fabric based POP signage.

“We are excited that VM-Canvas 22, has received this prestigious honor from such a well-regarded organization as SGIA,” said Joe Deetz, CEO of Visual Magnetics. “This award is certainly a testament to the product’s quality and we are pleased to be able to offer it to our customers as we grow our MagnaMedia line. The unique properties of our new digital fabric will enable the creation of stunning, fabric-textured graphics that, like all of Visual Magnetics’ products, can be updated effortlessly.”

Thirty-eight companies from around the world entered the competition, submitting 98 entries in 21 categories. Evaluated during the 2011 SGIA Expo (New Orleans, October 19–21), this year’s submissions represented some of the industry’s most innovative digital products. Visual Magnetics VM-Canvas 22 was printed by McCoy LTD using their Inca Onset S40 printer distributed by FujiFilm North America Corporation.

“The Product of the Year Award Competition highlights the best technologies and consumables from the specialty imaging community,” said Jeff Burton, SGIA’s Digital Printing Analyst. “Entries were so good that judging category winners was a real challenge.”

A recap of the 2011 SGIA Expo — including the complete list of Product of the Year Award winners — is available online at SGIA.org.

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media - empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI / SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System™ features the patented Micro-Iron™ MagnaMedia® printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels. MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic – substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping.  The Visual Magnetics Graphic System is fully recyclable. Follow Visual Magnetics on Twitter at http://twitter.com/VisualMagnetics. For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244 (855.VISMAG4).

SGIA — Supporting the Leaders of the Digital & Screen Printing Community

"Specialty imaging" comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they'll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, printed electronics, membrane switches, signs, advertisements, garments, containers and vehicles. Make the most of your specialty imaging business.

SGIA press releases and artwork are available at SGIA.org.

For additional information, contact:

Jordan Bouclin
SVM Public Relations
401-490-9700
jordan.bouclin@svmpr.com

Visual Magnetics Announces New Digital Fabric Collection

Premieres VM-Canvas™ 22 and VM-Bamboo™ 17 at SGIA 2011

Mendon, MA, October 17, 2011 – Visual Magnetics®, developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies with high-quality print media, today announced the launch of its new MagnaMedia® Digital Fabrics Collection. The first two products in the line, VM-Canvas™ 22 and VMBamboo™ 17, will be displayed in Visual Magnetics’ booth (#653) at SGIA 2011 taking place October 19-21 in New Orleans.

The new MagnaMedia® Digital Fabric Collection brings warmth and luxury to the instore.experience by adding unique, textured surfaces to graphic content. The Digital Fabric Collection is ideal for producing woven fabric-textured photo reproductions, wall murals and fabric based POP signage. VM-Canvas 22, a 22 mil, 100% cotton magnetic receptive canvas with a luxurious, soft matte, washable, textured print surface and Visual Magnetics VM-Bamboo 17, a 17-mil, 100% bamboo magnetic- receptive fabric has a versatile, smooth textured matte print surface for a high quality look and feel.

VM-Bamboo 17 and VM-Canvas 22 MagnaMedia are well suited for graphics using almost any digital and analog printing technologies and feature Visual Magnetics’ patented Micro-Iron™ back-coating, which allows for concave, convex or flat, multilayered dynamic displays which can be retrofitted into existing POS fixtures while providing customers savings on costs associated with shipping, storage and installation vs. bulkier rigid panel displays. Verizon Wireless recently selected VM-Canvas 22 to create new eye-catching wall designs promoting new product launches to enhance the retail store experience. The company is now using Visual Magnetics MagnaMedia in about 2,200 of its locations.

“Verizon wanted to create displays that demanded attention, represented maximum quality yet were easy to install and remove when campaign cycles changed,” said Joe Fiamingo, associate director, print services at Verizon Wireless. “VM-Canvas 22 was perfect for creating something different and visually impactful without requiring a hard or resin-based wallcovering. It provided all of the capabilities and rich texture that Verizon was looking for and we are very pleased with the results.”

The Visual Magnetics Graphic System components include ActiveWall® Micro-Iron™ wall primer, MagnaMedia Micro-Iron coated print media and fabrics, and InvisiLock® custom engineered sheet magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply mounted directly to a wall. Once InvisiLock is applied, users can easily roll graphics printed on any MagnaMedia product to achieve instant, high-quality signage and displays. Visual Magnetics’ MagnaMedia is so thin that when combined with the properties of the InvisiLock magnet, it is possible to create multi-layer graphics to update images instantly for specific promotions, without the use of frames, fasteners or adhesives.

“Visual Magnetics’ magnetic-receptive media is revolutionizing the graphics display industry, and our new collection of digital fabrics will allow us to take our offerings to another level,” said Joe Deetz, CEO of Visual Magnetics. “The unique properties of MagnaMedia digital fabric will enable the creation of stunning, fabric-textured graphics that, like all of Visual Magnetics’ products, can be updated effortlessly.”

VM-Canvas 22 is available immediately in 60 inch x 100-foot rolls while VM-Bamboo 17 will be available in January 2012 in 50 inch x 100-foot rolls.

To set up a meeting with a Visual Magnetics representative at SGIA to experience these products for yourself, please contact Jordan Bouclin by email or call (401) 490-9700.

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media — empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI / SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System features the patented Micro-Iron MagnaMedia printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels.

MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic — substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping. The Visual Magnetics Graphic System is fully recyclable.

Follow Visual Magnetics on Twitter. For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244, (855.VISMAG4).

For additional information, contact:

Visual Magnetics Expands Business into Europe

Appoints Martin van Golen as Business Development Manager

Mendon, MA, October 11, 2011 – Visual Magnetics®, developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies with high-quality print media, today announced that the company has expanded sales of its Visual Magnetics Graphic System product line into European markets by opening a distribution center in Rotterdam, The Netherlands and appointing Martin van Golen as its business development manager for Europe.

Mr. van Golen brings more than fifteen years of sales & marketing experience in the large format printing business to Visual Magnetics. He previously worked for Epson Europe as marketing manager for professional photo print, Canon Europe CBS, and in various sales and marketing roles with InteliCoat Technologies Europe.

Visual Magnetics’ unique magnetic-receptive solutions allow limitless possibilities for retailers. The Visual Magnetics Graphic System can be tailored to meet a wide array of changeable graphic needs and is also engineered to be ultra-low profile, allowing for multi-layering of images while giving the seamless appearance of a single layer print. Visual Magnetics began offering its products in Germany in August and van Golen will continue to build a network of certified printers and distribution sales channels, while increasing Visual Magnetics sales support capabilities across Europe.

“We are delighted to have an experienced industry veteran like Martin spearheading our growth initiative in Europe,” said Joe Deetz, CEO. “His extensive knowledge of the European digital print business and his in-depth network of print professionals and distributors will be essential attributes driving Visual Magnetics expansion across the continent.”

“Visual Magnetics has a truly unique technology that is poised to revolutionize retail displays, so it is very exciting to be involved in introducing Visual Magnetics products into Europe, which is a key growth market for us,” said van Golen. “By continuing to add new international retail, printing and distribution channels, we anticipate a substantial increase in Visual Magnetics’ worldwide adoption.”

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media — empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI / SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System features the patented Micro-Iron MagnaMedia printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels.

MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic — substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping. The Visual Magnetics Graphic System is fully recyclable.

Follow Visual Magnetics on Twitter. For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244, (855.VISMAG4).

For additional information, contact:
Jordan DeVita
SVM Public Relations
401-490-9700
jordan.devita@svmpr.com

Visual Magnetics Honored with DDI Magazine’s Product of the Year Award

Mendon, MA, October 7, 2011 – Visual Magnetics®, developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies with high-quality print media, has been selected by DDI Magazine editors as a winner for their Product of the Year Award.

The Visual Magnetics Graphic System components include ActiveWall® Micro-Iron™ wall primer, MagnaMedia Micro-Iron coated print media, and InvisiLock® custom engineered sheet magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply mounted directly to a wall. Once InvisiLock is applied, users can easily roll graphics printed on any MagnaMedia product to achieve instant, high-quality signage and displays. Visual Magnetics’ MagnaMedia is so thin that when combined with the properties of the InvisiLock magnet, it is possible to create multi-layer graphics to update images instantly for specific promotions, without the use of frames, fasteners or adhesives.

“It is Visual Magnetics’ mission to revolutionize the way retail environments roll out their in-store graphics displays so, naturally, DDI Magazine is a very important publication in our industry,” said Joe Deetz, CEO of Visual Magnetics. “It is an honor to have its editors acknowledge our graphics system as one of the stand-out products of 2011. Our magnetic-receptive technology allows signage to be changed out faster, easier and more cost-effectively than previously possible and this award serves to further validate the benefits of our system.”

DDI Magazine offers solutions to help retailers and designers create dynamic, effective store environments. The magazine focuses on store design, visual merchandising, architecture, marketing and branding, with a readership of qualified high-level, in-house retail and contract design professionals. Store planners, visual merchandisers, store designers, independent architects, contract designers and consumer products manufacturers working with high-volume retail chains depend on coverage in DDI for cutting-edge trends, strategies and product applications for store design.

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media — empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI / SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System features the patented Micro-Iron MagnaMedia printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels.

MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic — substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping. The Visual Magnetics Graphic System is fully recyclable.

Follow Visual Magnetics on Twitter. For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244, (855.VISMAG4).

For additional information, contact:
Jordan DeVita
SVM Public Relations
401-490-9700
jordan.devita@svmpr.com

Visual Magnetics Chooses Trico Specialty Films as a Major Supplier—and Brings Millions of Dollars in Manufacturing Business to New England

Mendon, MA, June 21, 2011 – Visual Magnetics, developer of the Visual Magnetics® Graphic System™, today announced that the company has selected Trico Specialty Films, LLC of North Kingstown, Rhode Island as a major supplier for components used in the manufacture of its Visual Magnetics Graphics System. This new domestic venture will bring at least $1 million dollars of business to the local economy, with the potential to grow to as much as $7 million in the near future. The new business brought in by Visual Magnetics also provides Trico Specialty Films with the potential to double its employment.

The Visual Magnetics Graphic System matches patented magnetic-receptive technology with high-quality print media to enable the creation of photo-quality promotional graphics that can be updated effortlessly, offering a truly unique and innovative solution for the graphics industry. The Visual Magnetics Graphic System can be tailored to meet a wide array of changeable graphic needs and is engineered to be ultra-low profile, allowing for multi-layering of images while giving the seamless appearance of a single layer print.
The Visual Magnetics Graphic System effectively changes the way graphic displays are currently rolled out – which can typically involve any number of challenges such as high shipping costs, the need for professional installers, unnecessary waste and limited usability of promotional graphics. Since its introduction in 2007, the Visual Magnetics system has revolutionized the way that many businesses are producing and installing promotional graphics, with over 200 major brands currently using Visual Magnetics.

“Visual Magnetics is proud to have American made products in our portfolio as we strongly believe in growing our local economy and creating jobs for American workers,” said Joe Deetz, president and CEO of Visual Magnetics. “Trico is also an ideal partner due to its superior manufacturing skills and quality, coupled with the fact that the company can react in way that overseas manufacturers simply cannot with respect to critical business issues such as fast turnaround time, delivery time, product redesign and more.”

Trico Specialty Films, LLC was originally founded in 1996, and makes specialty films for the graphics, label, release and automotive markets. All Trico materials are environmentally-friendly, plasticizer free and 100% recyclable, which is a critical factor as Visual Magnetics is committed to environmental responsibility. Visual Magnetics has implemented a recycling program in which all users are encouraged to return all retired graphics printed on MagnaMedia® print films to Visual Magnetics to be recycled using a process that creates both renewable energy and steel.

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media — empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI / SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System features the patented Micro-Iron MagnaMedia printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels.

MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic — substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping. The Visual Magnetics Graphic System is fully recyclable.

Follow Visual Magnetics on Twitter. For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244, (855.VISMAG4).

For additional information, contact:

Jordan DeVita
SVM Public Relations
401-490-9700
jordan.devita@svmpr.com

Visual Magnetics CEO Joe Deetz Named Ernst & Young Entrepreneur Of The Year® 2011 New England Award Finalist

Boston, MA, May 17, 2011 – Visual Magnetics, developer of the Visual Magnetics Graphic System, today announced that CEO Joe Deetz is an Ernst & Young Entrepreneur Of The Year® 2011 New England Award finalist. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Award winners will be announced at a special gala event on June 15, 2011 at the Boston Renaissance Waterfront Hotel.

Deetz has nearly 25 years of experience in the graphics industry and is the creator of the Visual Magnetics Graphic System, a patented magnetic-receptive graphics solution that enables the creation of photo-quality in-store graphics that can be updated effortlessly — a major breakthrough for the industry. The innovative product concept created by Deetz is truly unique and is revolutionizing the way many businesses are producing and installing promotional graphics, with over 200 major brands currently using Visual Magnetics. The Visual Magnetics Graphic System can be tailored to meet a wide array of changeable graphic needs and is engineered to be ultra-low profile, allowing for multi-layering of images while giving the seamless appearance of a single layer print.

“My experience in the graphics industry has shown me the tremendous need to change the way graphic displays are rolled out — which can typically involve any number of challenges such as high shipping costs, the need for professional installers, unnecessary waste and limited usability of promotional graphics,” said Deetz. “The market response to the Visual Magnetics Graphic System has been incredible and being selected as a finalist for such a prestigious award brings great pride and honor to the commitment I have put in to Visual Magnetics.”

The Ernst & Young Entrepreneur Of The Year Program celebrates its 25th anniversary this year. The program has expanded to recognize business leaders in more than 140 cities and more than 50 countries throughout the world.

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Award. Award winners in several national categories, as well as the Entrepreneur Of The Year overall National Award winner, will be announced at the annual awards gala in Palm Springs, California, on November 12, 2011. The awards are the culminating event of the Ernst & Young Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies, which will be held November 9 – 13, 2011.

Sponsors

Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards are pleased to have the Ewing Marion Kauffman Foundation as a national sponsor.

In New England sponsors include Boston Magazine, J. Robert Scott, Marsh, Nixon Peabody, RR Donnelley and Regan Communications Group.

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media — empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI / SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System features the patented Micro-Iron MagnaMedia printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels.

MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic — substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping. The Visual Magnetics Graphic System is fully recyclable.

Follow Visual Magnetics on Twitter . For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244, (855.VISMAG4).

About Ernst & Young Entrepreneur of the Year

Ernst & Young Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential, and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 140 cities in more than 50 countries.

About Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 141,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential. Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US. For more information about our organization, please visit www.ey.com .

For additional information, contact:

Visual Magnetics Adds Three New Direct Sales and Solutions Channels

Alpha Imaging Technologies, Drytac and Xcel Products, Inc. Authorized to Distribute Visual Magnetics Graphic System

Mendon, Mass., April 25, 2011 – Visual Magnetics, developer of the revolutionary Visual Magnetics Graphic System that matches magnetic-receptive technologies with high-quality print media, today announced that the company has named Alpha Imaging Technologies, Inc., Drytac Corporation and Xcel Products, Inc. as direct sales and solutions providers for its patented magnetic-receptive graphic system. With the addition of these sales channels, Visual Magnetics will be able to ensure increased product availability and customer support to its rapidly-growing user base worldwide.

The Visual Magnetics Graphic System is a unique large-scale graphics solution that enables the creation of in-store graphics that can be updated effortlessly. It can be tailored to meet a wide array of changeable graphic needs and is also engineered to be ultra-low profile, allowing for multi-layering of the image while giving the seamless appearance of a single layer print.

The Visual Magnetics system components include ActiveWall Micro-Iron wall primer, MagnaMedia Micro-Iron coated print media, and InvisiLock custom engineered sheet magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply mounted directly to a wall. Once InvisiLock is applied, users can easily roll graphics printed on any MagnaMedia to achieve instant, high-quality signage and displays. Visual Magnetics’ MagnaMedia is so thin that when combined with the properties of the InvisiLock magnet, it is possible to create multi-layer graphics to update images instantly for specific promotions, without the use of frames, fasteners or adhesives.

“The market response to the Visual Magnetics Graphic System has been incredible, and as a result, our company is seeing substantial growth. With the addition of industry leaders such as Alpha Imaging Technologies, Inc., Drytac Corporation and Xcel Products, Inc. as direct sales channels, we will be able to continue to innovate and grow our product line while meeting the needs of our customers quicker and more efficiently,” said Joe Deetz, CEO of Visual Magnetics. “We have selected these particular companies for their esteemed reputations and because, like Visual Magnetics, they are all extremely committed to providing top notch service to their customers and we are confident they will represent the Visual Magnetics’ brand well.”

The Direct Sales Channel provides certified sales personnel, solution provider support, and prototyping of the Visual Magnetics product line.

Alpha Imaging Technologies, Inc. is a proven leader in the wide format digital printing industry. The company has been in business for over 15 years and brings the combined knowledge of more than six decades of printing industry experience to its customers.

Drytac Corporation is a worldwide manufacturer and distributor of mounting adhesives, laminating films, and graphics finishing equipment, including its line of UV curable and aqueous liquid laminators and coatings. Drytac currently has six distribution warehouses, complete with showrooms.

Xcel Products, Inc. is a manufacturer and converter of printable plastic substrates serving North America’s top printers in the offset, flexo, screen and digital printing markets. Xcel is a one-stop resource for superior products, technical support and timely service.

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media — empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI / SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System features the patented Micro-Iron MagnaMedia printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels.

MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic — substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping. The Visual Magnetics Graphic System is fully recyclable.

Follow Visual Magnetics on Twitter . For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244, (855.VISMAG4).

For additional information, contact:

Visual Magnetics CEO Joe Deetz Named Semifinalist for Ernst & Young Entrepreneur of the Year 2011 New England Award

Boston, MA, April 21, 2011 – Visual Magnetics, developer of the Visual Magnetics Graphic System, today announced that CEO Joe Deetz is an Ernst & Young Entrepreneur of The Year 2011 New England Award semifinalist. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Deetz was selected as a semifinalist from nearly 60 nominations by a panel of independent judges.

Deetz has nearly 25 years of experience in the graphics industry and is the creator of the Visual Magnetics Graphic System, a patented magnetic-receptive graphics solution that enables the creation of photo-quality in-store graphics that can be updated effortlessly — a major breakthrough for the industry. The innovative product concept created by Deetz is truly unique and is revolutionizing the way many businesses are producing and installing promotional graphics, with over 200 major brands currently using Visual Magnetics. The Visual Magnetics Graphic System can be tailored to meet a wide array of changeable graphic needs and is engineered to be ultra-low profile, allowing for multi-layering of images while giving the seamless appearance of a single layer print.

“My experience in the graphics industry has shown me the tremendous need to change the way graphic displays are rolled out — which can typically involve any number of challenges such as high shipping costs, the need for professional installers, unnecessary waste and limited usability of promotional graphics,” said Deetz. “The market response to the Visual Magnetics Graphic System has been incredible and being selected as a finalist for such a prestigious award brings great pride and honor to the commitment I have put in to Visual Magnetics.”

The Ernst & Young Entrepreneur of the Year Program celebrates its 25th anniversary this year. The program has expanded to recognize business leaders in more than 140 cities and more than 50 countries throughout the world.

Award winners will be announced at a special gala event on June 15, 2011 at the Boston Renaissance Waterfront Hotel. Regional award winners are eligible for consideration for the Entrepreneur of the Year National Award. Award winners in several national categories, as well as the overall Ernst & Young Entrepreneur of the Year National Award winner, will be announced at the annual awards gala in Palm Springs, California, on November 12, 2011. The awards are the culminating event of the Ernst & Young Strategic Growth Forum, the nations most prestigious gathering of high-growth, market-leading companies, which will be held November 9 – 13, 2011.

Founded and produced by Ernst & Young LLP, the Entrepreneur of the Year Awards are pleased to have the Ewing Marion Kauffman Foundation as a national sponsor. In New England sponsors include Boston Magazine, J. Robert Scott, Marsh, Nixon Peabody LLP, RR Donnelley, and Regan Communications Group.

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media — empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI / SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System features the patented Micro-Iron MagnaMedia printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels.

MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic — substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping. The Visual Magnetics Graphic System is fully recyclable.

Follow Visual Magnetics on Twitter . For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244, (855.VISMAG4).

About Ernst & Young Entrepreneur of the Year

Ernst & Young Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential, and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 140 cities in more than 50 countries.

About Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 141,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US. For more information about our organization, please visit our website .

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Visual Magnetics Delivers Huge Cost Savings, Greater Promotional Flexibility For Oakley

Leading Performance Apparel Retailer Transforms In-Store Signage with Revolutionary Magnetic-Receptive Graphic System

Mendon, Mass., September 27, 2010 – Visual Magnetics, developer of the Visual Magnetics Graphic System, today announced that Oakley, Inc. has used its system to reinvent the way it creates and installs in-store signage. The new method of display enabled by the Visual Magnetics Graphic System has allowed Oakley to cut shipping costs associated with in-store signage by more than 50 percent, and achieve greater flexibility in changing out promotional graphics.

Visual Magnetics’ system is a unique large-scale graphics solution that matches magnetic-receptive technologies with high-quality print media to enable the creation of in-store graphics that can be updated effortlessly. Unlike traditional printable magnets, which are difficult to print on and cut, and require a steel base for installation, the Visual Magnetics Graphic System offers a patented, non-metal based media option that is flexible and smooth, easily printable, and can be applied on virtually any surface.

Come see Visual Magnetics at booth 3927 during the SGIA Expo taking place in Las Vegas, NV from October 13-15, 2010.

The Visual Magnetics system components include MagnaMedia magnetic-receptive papers and films, and InvisiLock magnet technology, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply mounted directly to a wall. Once InvisiLock is applied, users can easily roll graphics printed on any MagnaMedia to achieve instant, high-quality signage and graphics. Visual Magnetics’ MagnaMedia is so thin that when combined with the properties of the InvisiLock magnet, it is possible to create layerable graphics to update images instantly for specific promotions, without the use of frames, fasteners or adhesives.

Oakley began using the Visual Magnetics system in 2005, when the retailer selected it to replace its traditionally printed and mounted foam board cash wrap displays. Oakley applied InvisiLock to 4’ by 8’ inset back frames located behind the cash registers in its Oakley and Oakley Vault retail outlets, and from then on, simply changed out the faces with new MagnaMedia–printed signage as the company’s graphic assets were updated. Installation of MagnaMedia is easy – users simply unroll the media onto the surface. According to Oakley concept development manager Philip Gordon, the company began realizing enormous benefits from the system almost immediately.

“Before using Visual Magnetics, every time we had an asset update, we were sending shipments to each store that weighed 60 pounds or more,” said Gordon. “With Visual Magnetics, because we only need to swap out the faces of the display, we can just roll the graphics up and ship them like paper. We started seeing enormous savings on shipping costs right away.”

Gordon continued, “Damages had also been a problem – a percentage of the assets we shipped were invariably damaged in transit, and resources had to be used to try to recoup our losses from those damages. With Visual Magnetics’ system, that is no longer an issue.”

Oakley was so pleased with the performance of the Visual Magnetics Graphic System in the cash wrap applications that the retailer began to integrate the concept into its store build-outs, by having the manufacturers put in magnetic walls. Today, all of Oakley’s 117 retail stores in the U.S. utilize the Visual Magnetics Graphic System for their promotional signage.

“The Visual Magnetics Graphic System is an elegantly simple interface for changing out graphics,” said Gordon. “Image quality is also important to us, and we have found Visual Magnetics’ media has a particularly nice white base that delivers excellent color reproduction. This technology has really exceeded our expectations in every way, and liberated us to be more flexible and free in our promotions.”

“We are delighted with the success that Oakley has had with our graphics system,” said Joe Deetz, founder and CEO of Visual Magnetics. “This technology has the potential to revolutionize the way companies roll out their promotional campaigns, and we are seeing an increasing number of customers around the world who are doing just that.”

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Visual Magnetics to Showcase Revolutionary Magnetic-Receptive Graphic System at ISA 2011

April 20, 2011

Who

Visual Magnetics will be showcasing its Visual Magnetics Graphic System at the ISA 2011 show , which matches magnetic-receptive technologies with the highest quality print media to allow users to create dynamic P.O.P. graphic applications that can be effortlessly updated. The company will be exhibiting along with direct sales provider Drytac Corporation, a worldwide manufacturer and distributor of mounting, laminating, and finishing materials and equipment.

What

Magnetic-receptive media offers tremendous benefits in terms of graphic quality and ease-of-use in P.O.P. applications. Visual Magnetics’ patented Micro-Iron technology involves coating the reverse side of high-quality printable films with microscopic iron particles. The substrate can be easily applied to Visual Magnetics’ InvisiLock custom engineered sheet magnet, providing truly unique P.O.P. graphics printed on a thin, smooth and flexible substrate that are easily changeable, reusable, and less expensive to ship.

 

The microscopic iron coating can be applied to virtually any type of print media, compatible with most printing technology platforms and can be processed just like any everyday non-magnetic-receptive material. Additionally, the Visual Magnetics’ Graphic System allow for multi-layering of graphics while giving the seamless appearance of a single layer print, enabling endless possibilities for changing various elements of a retail display based on factors such as seasonal and promotional campaigns.

When

ISA 2011 will take place from April 27-30, 2011.

Where

Booth #4343
Mandalay Bay Convention Center
3950 Las Vegas Boulevard South
Las Vegas, NV

To schedule a briefing with Visual Magnetics at the show, please email Jordan Bouclin or call +1 (401) 490-9700.

About Visual Magnetics

Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media — empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI / SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System features the patented Micro-Iron MagnaMedia printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels.

MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic — substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping. The Visual Magnetics Graphic System is fully recyclable.

Follow Visual Magnetics on Twitter . For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244, (855.VISMAG4).

For additional information, contact: